Transaction Wireless, Inc. (First Data) offers merchant gift card solutions that enable retailers to quickly establish and manage a store-branded program on a local, regional or national level.
I was hired by Transaction Wireless to re-design the plastic and e-card purchasing flow and create a white label, responsive solution for their 300+ customers.
The original card purchasing flow consisted of 7 pages with multiple steps within each screen that varied from client to client. In collaboration with the Transaction Wireless team, I began by studying each step of the flow, simplifying pages and eliminating any unnecessary features the merchants were not utilizing. I also researched how the flow and overall design compared to the competition’s and other merchants with successful gift card platforms.
The research results and information gathered from the Transaction Wireless team led me to organize the information and simplify the steps into 4 pages plus a confirmation screen, for both the plastic and e-card purchasing flows.
RESPONSIVE
The re-design was created with multiple devices in mind, starting with a mobile view and expanding to tablet and desktop. The selected card and cost become a fixed element on the tablet and desktop views and is displayed in a collapsable tab on mobile devices. This gives users a preview of their card selection and quick access to checkout at all times.
WHITE-LABEL
The white-label design allows for branding customization while remaining consistent across all clients. Merchants can easily brand the gift card solution as their own by merely changing fonts, colors and adding their logo and card designs.
LIVE EXAMPLES